![]() Note: A lot of these studies mentioned time zones. When Is The Best Time To Send Email In 2023? So while the open rates may be higher in general, the actual number of emails opened is way lower. Well, those are also the days when the fewest emails are sent. ![]() I'll note: Some of the studies mentioned high opens and clickthrough rates on Saturdays and Sundays. Therefore, according to this data, emails sent on Saturdays are more likely to perform better than emails sent on Sundays. Sunday took sixth place in four of 10 studies and seventh place in five of 10 studies. Saturday took sixth place in five of 10 studies and seventh place in four of 10 studies. Saturday and Sunday are the worst days to send email. They’re definitely something you have to keep in mind when building your email marketing strategy – especially if other mailbox providers decide to make similar changes – so consider updating your automated campaigns or segmentations based on email engagement in the near future.” The data you have is better than the data you don’t.Īs Michal Leszczynski, Head of Content Marketing & Partnerships at GetResponse, notes on this subject, “Keeping this all in mind, it’s a bit too soon to say whether Apple’s iOS changes are making a noticeable impact. Therefore, for this research piece, we analyzed the data available to us, trusting that these businesses cleaned the data before publishing it for the world to leverage. This compiled study relies on aggregated data from email marketing platforms. With this privacy option available to its users, it’s possible that some open rate data isn’t entirely accurate. In 2022, Apple Mail held an estimated email client market share of 57.72%. When users decide to leverage these privacy settings, Apple automatically opens all emails on iOS devices and via Apple Mail. Note: Apple iOS privacy changes rolled out between September and November 2021 allow Apple Mail users to choose whether they share data with marketers. Wednesday took first place in one study and second in three more.Ĭollectively, Thursday, Tuesday, and Wednesday took first place as the best days to send emails in eight of the 10 studies. Wednesday: Wednesday is the third best day to send emails.Tuesday ranked first in three of the studies and second in four of the studies. Tuesday: If you send two emails a week, choose Tuesday for your second day.Thursday ranked #1 best day in four of 10 studies and #2 in one other. Thursday: This is the #1 best day to send emails, according to most of the data from these studies.What Is The Best Day To Send Email In 2023?Īccording to these studies, Thursday, Tuesday, and Wednesday are the best days to send emails. Mailjet's best time to send email newsletter data (original research) from 2020.MailerLite's best time to send email report (original research) from 2021.Sender's best time to send email report (original research) from 2021.CampaignMonitor's email marketing benchmarks report (original research) from 2021.Moosend's best time to send email analysis (original research) from 2022.Salesforce Marketing Cloud's customer research for email send time optimization (original research) from 2022.HubSpot's best time to send an email user research report (original research) from 2022.Omnisend's best time to send emails research (original research) from 2022.GetResponse's email marketing benchmarks report (original research) from 2022.Sendinblue's user data study (original research) from 2022.Here are the 10 proprietary research studies we analyzed to dissect the following findings:
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